Archives: Glossary

absolute colorimetric

This is a rendering intent (a conversion method from one color space to another) which leaves colors that fall inside the destination gamut unchanged. Out-of-gamut colors are clipped. Although similar to the relative colorimetric rendering intent, it differs in that it does not account for a change in the white point, which can result in unsightly color shifts. This intent aims to maintain color accuracy at the expense of preserving relationships between colors and is suitable for proofing to simulate the output of a particular device. This intent is particularly useful for previewing how paper color affects printed colors. See...

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Adobe RGB 1998

An RGB color space developed by Adobe Systems in 1998. It was designed to encompass most of the colors achievable on CMYK color printers, but by using RGB primary colors on a device such as the computer display. The Adobe RGB color space encompasses approximately 50% of the visible colors specified by the Lab color space, improving upon the gamut of the sRGB color space primarily in the cyan-greens. Further Reading: Wikipedia Article on Adobe RGB 1998...

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Advertising

A form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular...

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Aerial Perspective

Also called atmospheric perspective. This refers to the effect the atmosphere has on the appearance of an object as it is viewed from a distance. As the distance between an object and a viewer increases, the contrast between the object and its background decreases, and the contrast of any markings of details within the object also decreases. The colors of the object also become less saturated and shift towards the background color, which is usually blue, but under some conditions may be another color (for example, at sunrise or sunset distant colors may shift towards...

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all-caps

This simply refers to type that is set using capital letters only. THIS IS AN EXAMPLE OF AN ALL-CAPS...

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alpha channels

This is a kind of channel in Photoshop that stores selections as grayscale images. You can add alpha channels to create and store masks, which let you manipulate or protect parts of an...

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analogous harmony

Also referred to as related colors, these are the colors directly on the left and right of your key color. They usually match up quite well and create a serene and comfortable design. While this color harmony can be pleasing to the eye, it can also come across as monotone. If you are going for a design that’s primarily one color, this is a good choice. Tips & Tricks: Don’t go more than about one and half colors away from your key color as that stretches color harmony and will start to look more like a triadic or tetradic...

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Aqueous Coating

A clear coating applied to a printed piece, usually done in-line as a fifth ink on the printing press. This coating, which can give a gloss, satin or matte finish to the printed sheet, also improves durability of a printed piece and helps to prevent ink smear by immediately “sealing” the inks before the sheets of paper stack up on each other. For this reason, many color printers will recommend the use of an aqueous coating. It is called “aqueous” because it is water-based and commonly distinguishes from a UV coating, which is done as a separate process, adding time...

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art

The process or product of deliberately arranging elements in a way to affect the senses or emotions. It encompasses a diverse range of human activities, including music literature, film, sculpture and painting. Art (or artwork) can also refer to photographs, illustrations, sketches or other visual representations in a printed or digital publication, as distinguished from copy (or...

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ascender

That portion of a lower case character which goes above the x-height of the typeface (x-height being the height of the lower case “x”), such as the vertical line in a “d”. Characters which usually have ascenders include b, d, f, h, j, k, l, t. Compare to descender. Further Reading: Anatomy of...

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