The process of preparing a printing press before a new run to establish register, ink density, consistent impression, etc. In stamping processes, such as foiling, embossing and die-cutting, make-ready refers to the process of preparing the impression, most commonly done by preparing the base plate on which the substrate rests. By making incremental changes underneath the substrate using shims, the consistency of the impression can be controlled. By extension, the base plate or material which is underneath the substrate being stamped is referred to as the make-ready. For example, if one area of a die cut is not cutting through the substrate (paper), then a thin piece of paper or foil might be added to this area of the make-ready, thus selectively increasing the pressure of the die.