Archives: Glossary

Adobe RGB 1998

An RGB color space developed by Adobe Systems in 1998. It was designed to encompass most of the...

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Advertising

A form of communication intended to persuade an audience (viewers, readers or listeners) to take...

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all-caps

This simply refers to type that is set using capital letters only. THIS IS AN EXAMPLE OF AN...

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art

The process or product of deliberately arranging elements in a way to affect the senses or...

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Baseline

The imaginary line, defined by the flat base of a lower case letter such as “x”, upon...

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bleed

This is the art that extends past the crop marks, allowing for slight variations in trimming without these becoming obvious. The standard amount of bleed is 0.125″ although the printer may ask for more than...

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body font

Also called body type or text face. The font used in setting the running text on a page in a book, website, magazine, catalog, brochure or other publication. A good body font should be easy to read, legible and provide...

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