Archives: Glossary


The technique that simulates continuous tone imagery through the use of dots, varying either in size or in spacing. “Halftone” can also be used to refer specifically to the image that is produced by this process....

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Also called hardback or hardbound. A book bound with a rigid protective cover (typically of cardboard covered with cloth, heavy paper or sometimes leather). They sometimes have flexible sewn spines which allow the book to lie...

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The most important line of type in a piece of printing, enticing the reader to read further or summarizing at a glance the content of the copy which...

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A sans-serif typeface designed by Max Miedinger and Edouard Hoffman in 1957, considered to be one of the most widely-used sans-serif typefaces in the world. Helvetica is a neutral typeface with great clarity for use in a wide...

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high res

Also spelled hi-res. A shortening of high resolution. This refers to images that are sufficiently large to be used in print art. Standard resolution for items which will be printed is 300 ppi thus if an image is 3000 pixels...

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This is the quality of a color independent of it’s saturation (colorfulness) or its brightness. Whereas Red and Burgundy are different colors, they are the same hue, being different only in brightness (Red being brighter...

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