Archives: Glossary

packaging

The science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also refers to the process of design, evaluation and production of packages. As a division of the overall...

Read More

pad-binding

Also called glue-binding. This refers to a form of binding where glue is applied to the top (or side) of a pad of paper, effectively adhering them together. Because there is no cover holding the pad together, individual pages...

Read More

Pantone Matching System (PMS)

A proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric and plastics. The idea behind PMS is to allow designers to “color match”...

Read More

PDF

Portable Document Format (PDF) is a file format created by Adobe Systems in 1993 for document exchange. PDF is used for representing two-dimensional documents in a manner independent of the application software, hardware and...

Read More

perceptual

This is a rendering intent which aims to preserve the visual relationship between colors so it’s perceived as natural to the human eye, even though the color values themselves may change. This intent is suitable for...

Read More

perfect binding

A relatively inexpensive method of binding in which the pages are held together and fixed to the cover by means of flexible adhesive. Widely used for paperbacks, manuals, textbooks and telephone...

Read More

perspective

In the graphic arts, such as drawing, perspective is an approximate representation, on a flat surface, (such as paper or computer monitor), of an image as it is seen by the eye. The two most characteristic features of...

Read More

Photoshop

Full name Adobe Photoshop. An image editing program developed and distributed by Adobe Systems. It is the leading bitmap editing program and used to correct, composite and create still images for print and web...

Read More

pica

A typographic unit of measurement equal to 0.16666667″. There are 12 points to a pica and 6 picas to an inch. While points are used to measure the size of type (see more under point), picas are used to measure the length...

Read More

pixel

A shortening of picture (shortened in Hollywood parlance to “pix”) and element. A pixel is a single point in a raster or bitmap image and thus the smallest adjustable point of an image. An image, such as a digital...

Read More

point

The smallest typographical unit of measure, introduced in the mid 18th century by the French typographer Pierre Simon Fournier. The system divides one inch into 72 parts, each one a “point”—mathematically, one...

Read More

polypropylene

This is a plastic widely used in packaging, textiles, stationery, plastic parts and reusable containers of various types, laboratory equipment, etc. It is rugged and usually resistant to many chemical solvents, bases and acids....

Read More

PPI

A term meaning Pixels Per Inch. It represents the total number of pixels in the horizontal and vertical directions. This term is often used interchangeably with Dots Per Inch (DPI) although PPI is more accurately used for...

Read More

product design

The idea generation, concept development, testing and manufacturing or implementation of a physical object or service. The term is sometimes confused with industrial design, which defines the broader field of which product...

Read More

Profile Connection Space (PCS)

This is the “common color language” of profiles, normally CIELAB (which is a color model, similar to RGB or CMYK, but much larger and encompassing all colors which can be perceived by the human...

Read More

proof

1. A printout of a job taken at various stages from laser printers, imagesetters, inked plates, screens, etc., in order to check the progress and accuracy of the work. 2. A proof or color proof can also refer to a color printout...

Read More

prototype

An original type, form or instance of something serving as a typical example, basis or standard for other things of the same category. In design, various forms of prototype serve different purposes: A proof-of-principle...

Read More

Pin It on Pinterest