A sans-serif typeface designed by Max Miedinger and Edouard Hoffman in 1957, considered to be one of the most widely-used sans-serif typefaces in the world. Helvetica is a neutral typeface with great clarity for use in a wide variety of signage. Helvetica variations include Swiss 721, Helvetica Textbook, Helvetica Inserat, Helvetica Rounded, Helvetica Neue and Helvetica World. Because of its ubiquitous nature it is both loved and hated by designers, as shown in the documentary Helvetica.