This is a review of the ads in the latest issue of People’s magazine. In this review I look at the ads both from a design perspective and from a marketing perspective. The magazine has 100 pages, of those 45 are advertising—so almost half the magazine.
About The Author
Rikard is the creator of ZevenDesign and founding co-partner of Tethos Creative. He's been in the design industry for the last 15 years, having amassed more than 20 design awards. He started in a darkroom and has personally worked in virtually every aspect of graphic design—typography, typesetting, printing, foiling, embossing, die making, illustration, you name it. His specialty is branding and cover design. He's a father of twin daughters, loves photography and movies.
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